Viral Marketing schemes getting pretty viral...

Seems like alot of viral marketing going on these days. First the Lost Experience, now alot more people seems to be jumping on the bandwagon.

The Lost Experience was an alternative reality game, which had different phases and several made up sites and allows players [fans of Lost], to find out clues and other information. A cool thing bout this is the additional background knowledge of the show and you'll know more bout things like the Dharma Intiative.













Nine Inch Nails, one of my favourite bands of all time, adopted this technique for their new album, Year Zero. Check out the Wiki for this for more info.

Another, ActivatingEvolution.org, which is a viral website, which any Heroes fan would recognise, supposedly run by Dr. Suresh Mohinder [a character of the show]. I hope they have Heroes Experience, like Lost had in between seasons. That would be awesome! Can't wait for episode 19 to come out!